The Brand Difference
The prestige of the Sotheby’s brand is unparalleled.
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for
collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name,
building on its legacy by delivering unrivaled real estate services.
A Global Connection
The Sotheby’s International Realty brand has offices in the most significant markets in the world. These markets act as catalysts in
generating sales traffic for one another. Additionally, our broker-to-broker referral network augments the deep personal networks of our
sales associates. Sellers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby’s
Listings are cast to the widest array of real estate intenders around the world and include all of the
above. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on
more than 100 Sotheby’s International Realty affiliate websites around the world.
When it comes to luxury real estate, we drive the
conversation. Our public relations team has
fostered relationships with leading media outlets
that generate awareness of the Sotheby’s
International Realty brand and position our
proprietary global network as the voice of luxury
Jan – Nov 2019
4 billion media impressions
129 affiliates featured from 46 different countries and territories